Corporate blogs and other social media have become essential communication channels for businesses and their leadership teams to drive thought leadership, customer outreach and even investor confidence. Yet, the amount of time it takes to create the right executive content can be daunting, not to mention the fact that in many cases, the individuals most suited to tell your story and relate to target audiences are the least available to do so!
TPN’s Executive Brief 3.0 solution is designed to capture, produce and deliver a month’s worth of productive, C-level content with just one hour of your executive’s time. Not just any content, but the most engaging form of video content that we post produce and publish on the appropriate social channels at the optimal time. Executive 3.0 is your personal social media content creation engine, delivered by the web TV and social media experts at TPN.
Approach
Each month the featured executive simply skypes, calls into, or visits the TPN studio for about an hour. We work with your corporate communications team to script your message in advance to ensure maximum content productivity, then using the resulting video segments, create a range of vignettes delivered as blog posts, press-ready quotes and even Twitter updates with a link back to the related segment.
Our focus/tactics:
- Produce and host your video and drive the script,
- Post produce the content according to the content velocity needed to achieve objectives, e.g., new ‘briefs’ 2-3 times per week for customer retention goals,
- Create SEO-driven description of video content when posting, and
- Analyze and highlight relevant social platforms and communities to boost engagement opportunities, and manage logistics around distribution.
See content created via an EB 3.0 in action:
Outcomes and Cost
Our approach ensures optimal use of the executive’s time and an authentic voice in content creation. Plus the use of professionally produced video as your primary content with social media delivery and analytics drives better engagement, acquisition and retention.