CrossTech Webinars

Today's data center network environment and infrastructure require your consideration. Shifting data back and forth is easy compared to adding virtualization, storage virtualization, rich media like video and VoIP, and also software-as-a-service applications into the mix. From the infrastructure and power side, you're being pressured to do more with less energy to meet corporate responsibility goals for green IT initiatives, while lowering operations costs. Not only does your network require a more robust routing and class of service environment, your security and monitoring considerations must be refreshed to match this new world, too.

There's more to stepping up your data center game than buying the best servers and having adequate redundancy. From the network to your power and other infrastructure requirements, you need a good roadmap of best practices and proven experience. Come learn from the experts, and learn where your data center might need their help.

Who Really Owns Your Brand is the second in a series of three video webinars where we interview over 30 top names in social media and Internet marketing and get their best thoughts on how tools like blogs, social networks, wikis, and podcasts are changing the way companies do business. Join host Chris Brogan and a list of the industry's top voices in learning how your business can benefit from using social media technologies to listen to your customers, develop products they want, and build stronger business practices that drive revenue and improve customer retention. But wait. There's more. We're going to go even further with this series and invite you directly INTO the experience of social media. Registered participants to this FREE webinar will be invited to sign up and use a free communications service called Twitter. We will show you how to connect to and engage directly with the 30+ professionals interviewed for this series. Imagine that. Instead of simply watching the interviews, you're invited into the conversation right from the start!

We explore what listening really means in terms of social media. We'll understand what benefits come from listening for customer issues and concerns and the type of response consumers are now expecting to get. We'll take a look at the best practices of social media outreach and the differences between old PR and PR 2.0. We'll examine the advantages of looking for the "point of need" and the benefits a company can reap from looking for it continually. It's an hour of how listening to the social media channel is changing the way people are working, companies are building products, marketers are marketing and PR pros are reaching out.